Obviously is was the Night Watch, the greatest masterpiece of Rembrandt, that inspired Mizuno to create their latest limited edition running shoe. The black shoe with typical golden ‘clair-obscur’ details instilled us with enough creative input to create a commercial that would honor the year of Rembrant.
Rembrandt was the master of ‘clair-obscur’, a technique that uses strong light and darkness contrasts, which results in a dramatic effect. Perfectly demonstrated by in the Night Watch itself.
Obviously we had to challenge ourselves to shoot our commercial in that very same style.
Lagom Collective
Mizuno, Amsterdam Marathon, Rijksmuseum, Stichting Rembrandt
Concept, Regie