Hogeschool Arnhem&Nijmegen
What if your job simply doesn’t fit anymore?
Plantum
How do you bring politics and the plant sector closer together?
Alzheimer NL
In one captivating film, caregivers and their loved ones are united, reminding the world of the importance of support and understanding.
Hogeschool Arnhem&Nijmegen
We all have a perfect excuse for standing still.
Absolute Cycling
A product film that feels less like a list of features and more like a ride.
Videoland
A ridiculously over-engineered birthday wish
Roze Bunker
Crafting a sustainable soda revolution, one sip at a time.
Videoland
Two short films, tailored to each subscriber's viewing habits
Retourtje Cultuur Gelderland
From classroom to theater: a colorful animation to connect students in Gelderland to culture.
Barenbrug
The Grass Is Always Greener in the air — a visual database for Barenbrug
About
I’m an Optimistic Creative Strategist who believes serious subjects don’t always need serious solutions. Sometimes humour, play and a little absurdity are a much better way in.
I start with the question, not the format. The answer might be a film, an animation, a campaign, an installation — or something that doesn’t have a neat label yet. I’m not married to a medium. I’m interested in finding the right shape for the right purpose. The format follows the problem, not the other way around.
I’m especially drawn to sustainability, society and positive change — using creativity to help people see things differently and, hopefully, act differently too.
For bigger ideas, I work through That’s Rad, bringing together the right people to make them happen.
That’s Taking Fun Seriously.
Companies we work with
Services
Creative Strategy
Good ideas don’t start with a format. They start with the right question. I dig into the strategy, find the idea underneath the idea, and shape it into concepts, scripts and visual worlds that are clear, distinctive and preferably a little unexpected.
Campaigns
A strong campaign starts with a creative framework, one clear idea that can stretch across different formats, channels and moments. Film, social, motion, activations or something unexpected: different shapes, one shared thought.
Film & Direction
From first frame to final cut, every film is built around the idea not the other way around. Concept, treatment, direction, production, edit and post can all be part of the process. Commercial, brand film, social short or something harder to label: big crew or small setup, whatever gives the idea the screen time it deserves.
Animation & Motion
From simple movement to fully animated worlds, motion is used to make ideas clearer, sharper and more memorable. 2D, 3D, mixed media or something in between
Experiences & Installations
Some ideas work better when you can step inside them. From spatial concepts and interactive installations to exhibitions, activations and events, each experience is shaped around what people should see, feel and do. Always with one clear idea holding it all together.
Fun is part of the process
Good work gets better when the people making it enjoy making it. A set should have focus, trust and enough room to play. Because when people feel free to try, challenge, improvise and laugh, better ideas tend to show up. Fun isn’t a distraction from the work. It’s part of how the work gets good.
